Email Sales & Funnels Toolkit

Here’s everything you get.

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The Email Funnel Builder App

THE APP · RUNS IN YOUR BROWSER

You answer six questions. It hands you your whole funnel. No Googling “how many emails in a welcome sequence” at 11pm with 14 tabs open.

Inside, you’ll get:

• A funnel built around where your subscribers came from and what you’re selling, not a one-size-fits-nobody template
• Which email to send on which day, so you’re never guessing whether Day 3 is “too soon” to sell
• What each email needs to do, in plain English, before you write a word
• The exact template to grab for every step, pulled straight from the toolkit
• A full funnel mapped out faster than your coffee cools down

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From Welcome to Sale: The Sequence Library

8 SEQUENCES · 36 EMAILS · ALREADY WRITTEN

Every email a list needs, in the order it needs them. Fill in the pink blanks, paste, schedule, go eat a snack.

Inside, you’ll get:

• 7 new subscriber emails that take someone from “here’s your freebie” to their first offer, plus a swap-in opener for people who found you through a collab
• 5 sales emails for when you’ve got something to sell and zero desire to sound like an infomercial
• 4 deadline emails that get the fence-sitters to finally pull out their cards
• 3 mini launch emails for selling something without a two-week production
• 3 after-purchase emails, so a sale isn’t followed by total silence
• 3 clicked-but-didn’t-buy emails for the window shoppers
• 5 re-engagement emails that wake up the subscribers who went quiet in 2024
• 5 evergreen sales emails that keep selling while you’re at your kid’s swim lesson
• A filled-in example under every single email, so you never have to guess what “good” looks like

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What the Heck Do I Email? Nurture Templates

12 TEMPLATES · 50 EMAIL IDEAS

For the weeks when there’s no launch, no news, and nothing funny happened at Target.

Inside, you’ll get:

• 12 email templates for showing up between launches, from telling a story to answering a reader’s question
• The one you’ll use most when you have nothing to say (it’s sneakily the easiest email to write)
• A bank of 50 email ideas, so “what should I send this week?” stops being a weekly crisis
• Templates that make people like you more, so they’re warmed up and ready when you do sell

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Opt-In + Thank-You Page Copy Kit

FILL-IN-THE-BLANK PAGE COPY

Your freebie is great. Your opt-in page is a sad little button and a prayer. Let’s fix that.

Inside, you’ll get:

• Fill-in-the-blank copy for an opt-in page that makes people want your freebie, not just tolerate it
• Thank-you page copy for the page almost everyone wastes on “Thanks! Check your inbox.”
• Filled-in examples of both, so you can see how yours should read

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One-Time Offer Page Kit

PAGE STRUCTURE + SALES COPY

The page that pops up right after someone signs up, when they’re more excited about you than they’ll ever be again.

Inside, you’ll get:

• The page structure, section by section, so you’re not staring at a blank page builder
• Fill-in-the-blank sales copy for your offer
• How to make a sale from a brand-new subscriber within minutes of them joining your list

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Email Sales Cheat Sheets

CHEAT SHEETS · 118 SUBJECT LINES

Not another course. The answers, on one page, for when you’re mid-email and stuck.

Inside, you’ll get:

• Cheat sheets for subject lines, calls to action, and sales emails
• The doubts quietly stopping your readers from buying, and what to say to each one
• 118 subject lines sorted by what you want the reader to do, so you never send an email called “October Newsletter” again

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Collab Email Kit

EMAILS + PROMO PACK

Borrowing someone else’s audience is one of the fastest ways to grow a list. This is the kit for actually doing it.

Inside, you’ll get:

• The follow-up email for after a collab goes live
• A welcome email for the flood of new people who just found you
• A promo pack that makes it ridiculously easy for partners to say yes

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Funnel Planner + Email Calendar

PLANNER + CALENDAR

See your whole funnel before you build any of it, including every spot where you ask for the sale.

Inside, you’ll get:

• A planner to map your funnel from first email to last
• A 28-day email calendar that shows when you’re nurturing, when you’re selling, and when the deadline hits

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Metrics Tracker + What Do These Numbers Mean?

SPREADSHEET + CHEAT SHEET

Staring at open rates without knowing what they mean is like reading a menu in a language you don’t speak. This translates.

Inside, you’ll get:

• A tracker for your opens, clicks, and sales
• What it means when nobody’s opening, and what to fix
• What it means when people open but don’t click, and what to fix
• What it means when they click and still don’t buy, and (you guessed it) what to fix

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Plus These Exclusive Bonuses

Your First Sequence, Live This Afternoon

EXCLUSIVE BONUS GUIDE

The guide that gets your emails out of the folder and into actual inboxes. (Today. Seriously!) Open it, follow the steps, and one afternoon later your welcome sequence is switched on and sending to real, live subscribers.

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Write the Email For Me: AI Prompts

EXCLUSIVE BONUS

Prompts that turn any template in the toolkit into a first draft, then make that draft sound like you instead of a robot who just discovered exclamation points.

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Welcome emails for brand-new subscribers. Sales emails for when you want their money. Deadline emails for the people who require a small fire under their butt before making a decision.

There are emails for people who clicked and then wandered off. Emails for subscribers who appear to have entered witness protection. Emails for after somebody buys. And an evergreen sequence that can continue selling your product while you’re off doing something that has absolutely nothing to do with email marketing. Pasted text

Every email comes with a filled-in example, because there is nothing more irritating than buying a template and discovering that you apparently need to be a copywriter to understand how to fill in the template.

Then there’s the problem of having to email when you’re NOT selling something.

Annoying, I know.

So I wrote 12 nurture templates for that too, plus another 50 email ideas for the days when your brain offers up precisely nothing worth sending. Pasted text

You can tell stories. Have opinions. Answer questions. Talk about mistakes. Drag an old product back into the daylight.

Basically, you can become the person whose emails people actually want to open instead of Newsletter Lady who appears every six weeks with “Some exciting updates!”

 

And THEN I made a bossy little app.

This is where things get fun.

The Email Funnel Builder asks where your subscriber came from, what you’re selling and what you want your funnel to do.

Then it maps the thing for you.

You’ll know when each email goes out, what that email needs to accomplish and which template inside the toolkit to use. Pasted text

Which means you don’t need to become the sort of person who draws funnels on whiteboards.

Thank God.

You can have the whole thing mapped before your coffee develops that disgusting little cold skin on top.

I also dealt with the bits BEFORE the emails.

Apparently, I couldn’t leave it alone.

You get the copy for your opt-in page so people actually want the freebie.

The thank-you page that appears after they subscribe.

And a complete One-Time Offer Page Kit for turning that extremely interested new subscriber into a customer while they’re still thinking about you. Pasted text

Yes, I made you the emails and the pages that feed people into them.

I was on a roll.

Your subject lines are handled too.

There are 118 of them.

Because I refuse to let you write something magnificent and then send it into the world wearing a subject line like:

March Newsletter. Nope.

The Email Sales Cheat Codes also give you quick-reference help with CTAs, sales emails and the little doubts that make somebody hover over BUY and then mysteriously decide to reorganize their spice drawer instead. Pasted text

You’ll also get the Collab Email Kit, Funnel Planner + Email Calendar, Metrics Tracker + What the Hell Does That Mean? Guide, and the Write the Email For Me AI prompts for getting a first draft onto the page without letting AI turn you into a LinkedIn motivational speaker. Pasted text

The point of all this?

I don’t want you to own 36 email templates.

I want you to own an email list that makes you money.

I want somebody to grab your freebie and immediately enter a system that already knows what happens next.

I want you to stop wondering whether it’s time to sell something.

I want the person who nearly bought yesterday getting the email they need today.

And when you make something new, I want you thinking:

“Right. Let’s sell the hell out of this.”

rather than:

“Ugh. Now I have to write the emails.”

You already did the work of getting people onto your list.

Let’s make those people worth having.

Inside the Email Sales & Funnels Toolkit:

36 done-for-you emails across 8 complete sequences
12 nurture templates + 50 bonus email ideas
118 subject lines + Email Sales Cheat Codes
The interactive Email Funnel Builder
Opt-In + Thank-You Page Copy Kit
One-Time Offer Page Kit
Collab Email Kit
Funnel Planner + Email Calendar
Email Metrics Tracker + plain-English diagnosis guide
BONUS: Write the Email For Me AI prompts Pasted text

You can spend the next year figuring all of this out one email at a time.

I did.

Or you can steal my homework.